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Willie’s Way

By Phillip Van Hooser

Willie’s Way

A book unlike any other customer service guide, Willie’s Way translates Willie’s common-sense wisdom into simple, practical applications. Each chapter looks at one of the six service secrets and explains how and why it works. From listening to customers, to offering them special favors, to making every customer connection memorable, these proven strategies will impress, entice and win new customers with every interaction.

As a successful speaker and author who travels constantly, Phillip Van Hooser has been in and out of his fair share of cabs. But only one cabbie ever taught him anything about customer service. That cabbie is Willie, and the common-sense wisdom he imparted has become known as Willie’s Way.

In Willie’s Way, you too will learn Willie’s unique brand of personalized service:

  • How to woo customers so they come back again and again

  • How to wow customers so they tell their friends about you

  • How to win customers’ long-term business by exceeding their expectations

  • How to apply Willie’s techniques to your own enterprises to build long-term customer loyalty

Willie’s Way is a fascinating compilation of real-life customer service stories that actually make a difference. It’s about building your brand one customer at a time. Read how enthusiasm, confidence and sincerity can impact your customers, grow revenues and impact your bottom line. This is the best book I’ve read on customer service in a long time.” –Joe Scarlett, Chairman of the Board, Tractor Supply Company

“Van Hooser absolutely hit the bulls-eye with an outstanding instruction manual about the keys to extraordinary customer service. I have no doubt that companies and customer service professionals across virtually every industry will find value and fresh insights in the pages of this brilliantly written gem.” –Richard G. Kelley, Director of Sales Training, North America Axcan Pharma, Inc.


Phillip van hooser

Before starting Van Hooser Associates, Phil was responsible for Employee Relations, Human Resources, and Safety Training for Fortune 500 manufacturing and major consumer products companies. His career included work with material handling leader, HYSTER; automotive parts supplier, Dayco Products; as well as top consumer brands, Tidy Cats and ClosetMaid to lead and train their most important resource—their people. Van Hooser’s commonsense approach and practical work experience with 900+ clients over 30+ years helps audiences and teams strengthen employee relations and engagement to achieve better bottom-line business results.

He has written multiple books, including Leaders Ought To Know: 11 Ground Rules for Common Sense Leadership, We Need to Talk: Building Trust When Communicating Gets Critical, and Willie’s Way: 6 Secrets for Wooing, Wowing and Winning Customers and Their Loyalty.