Uncopyable
By Steve Miller
Uncopyable
What separates average businesses from extraordinary successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your ''secret sauce'' and get their ''better-than-you''version on the market faster than you can say ''Usain Bolt.''
Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
More harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
The Solution?
You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going ''oustide the box'' - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
Steve Miller
Meetings & Conventions Magazine calls Steve Miller the Idea Man for his nontraditional, no-spin approach to marketing and branding. Steve calls himself Kelly's Dad. That's who he is.
His business title is Marketing Gunslinger. He helps businesses grow by achieving Uncopyable Superiority. Since founding The Adventure LLC in 1984, Steve's consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Starbucks, Philips Electronics, and Coca-Cola. He's also consulted for North America's largest exhibitions, including AEM's CONEXPO-CON/AGG, the International Manufacturing Technology Show, the International Home & Housewares Show, the Work Truck Show, and the Sweets & Snacks Expo.
Steve has presented over 1500 speeches and workshops around the world in 126 different industries, including the prestigious TED Conference. Besides his seven books, Steve has written for and been featured in over 250 publications, including Fast Company, Business Week, Fortune, Wall Street Journal, Washington Post, and Highlights for Children. (Okay, he made that last one up.) Learn more about Steve at UncopyableTheBook.com. Follow on Twitter: @SteveAMiller
