The State of Uncertainty and the Impact on American Business Today by Meridith Elliott Powell
Photo by Charles Forerunner on Unsplash
Groundbreaking research report on turning uncertainty to strategic advantage
What if I told you that uncertainty doesn’t have to be a bad thing? That we discovered, based on research from our new report, that uncertainty was something that could actually transform your business and take it to the next level? That our extensive qualitative and quantitative study revealed that uncertainty creates new opportunities, stimulates innovation, and can be your greatest competitive advantage?
We are excited to announce the release of our groundbreaking research “The State of Uncertainty and the Impact on American Business Today.” Click this link to get your copy of the free report: https://meridithelliottpowell.com/state-of-uncertainty-report/.
Utilizing research and data commissioned from The Center For Generational Kinetics, we have prepared this report in which you will uncover:
The influence of uncertainty in business and new challenges that are emerging as a result
How business leaders think about and navigate uncertainty
The differences between leaders who are proactive about uncertainty and those who are reactive
A 9-step formula that allows you and your team to leverage uncertainty to create immediate opportunities and long-term sustainable growth
This report guides you through how to leverage uncertainty to your advantage and provides you with current data gathered from personal interviews, surveys, and focus groups with business leaders from a broad spectrum of industries, tenures, ages, genders, and experience levels. The results were profound and proved how vital it is for businesses and leaders to shift their beliefs and actions as they relate to uncertainty.
Let me share a little background of why I commissioned the study and why I believe that uncertainty can be your greatest competitive advantage. In 2018, I became obsessed with the word uncertainty. I wanted to know everything about it—what we think about it, how we feel about it, and how we react to it. And let me share: it turns out, we do not like it.
What if uncertainty was actually something we needed in our businesses, and what if disruption was actually something that could fuel growth and transformation?
In fact, research proves that we would rather know something bad is going to happen instead of living with the unknown. I found that fascinating, and was intrigued that even in good economic times, CEOs and leaders still worried and stressed about what could or might happen.
That got me thinking, What if uncertainty was actually something we needed in our businesses, and what if disruption was actually something that could fuel growth and transformation?
I went on a mission to find companies and leaders who had actually done just that: learned to use uncertainty strategically—and not only to expand their companies, but to gain competitive advantage.
I was able to identify 9 companies that have been in business since the late 1700s and early 1900s and they are still in business, thriving today. That means they have come through world wars, economic depression, and even survived two pandemics.
From that research, I created my proven 9-step formula for thriving in an uncertain marketplace. The formula works no matter the size of your business, the industry you are in, the markets you serve, or the depth of your uncertainty you are experiencing.
To further prove the formula and the concept of uncertainty creating opportunity, we commissioned this study and published this report.
Uncertainty can be one of the greatest opportunities for your organization, your clients, and your team. But only if you do the work to more deeply understand it, get your team engaged in driving it, and have a strong strategy in place to capitalize on it. Enjoy this report, and please feel free to share, as we want everyone to benefit and capitalize on the opportunity that uncertainty brings.
Register now for a FREE webinar on May 6 at 12:00 pm EST on “The State of Uncertainty and YOU.” You’ll take a deep dive into the state of uncertainty, its impact on business, how leaders are reacting, the solutions they are discovering, and the 9-step proven formula for turning uncertainty into competitive advantage. Register now at https://meridithelliottpowell.com/webinar-thrive-and-you/.
Meridith Elliott Powell, CSP, is a business growth expert, keynote speaker, and award-winning author. In her recently released report on “The State of Uncertainty and the Impact on American Business Today,” she shares the results of groundbreaking research on the state of uncertainty and its impact on American business—both small and large organizations. You’ll also learn cutting-edge techniques for turning uncertainty into your competitive advantage. This research informs her latest book, THRIVE: Strategies to Turn Uncertainty into Competitive Advantage, which you can preorder now.