I am a professional speaker, and I get many chances as I travel around the country to see other people give presentations. When I see professional speakers give presentations, they’re always very well done and professional. Of course these presentations should be great because they are delivered by professional speakers. Sadly, in most cases, I see exactly the opposite with others—terrible presentations that are boring, dull, dry, and go on way too long. You know what I’m talking about because you have seen it.
Every great professional understands the difference between information and presentation. We all live in the information age and regularly deal with the advantages and the challenges that it offers us. If you only want to deliver information, a memo, e-mail, or even a text may suffice, but if you want to deliver emotion, attitudes, and impact, you need to employ the art of presentation.