Feel Like Your Marketing Underperforms Compared to Competitors? by Steve Miller

I read an article recently on Inc.com that said 60% of small businesses think their revenue growth is below average. 

Let’s think about that. Statistically speaking, 60% CAN’T be underperforming, so this apparent lack of confidence must come from somewhere in the gut, not the spreadsheet. 

Why would that be? Of course, we know our numbers, but not the competition’s. Somewhere along the line we’ve absorbed “clues” that skew our worldview. And for the most part, those heuristics are based on guesses and not facts. 

We “see” how our competition (and ourselves) communicate with the marketplace via marketing communications and media. If we think their marketing is better, we assume their results must be better. 

What’s the rest of the story? How do you fix this? Watch this UNCOPYABLE Business video and see the solution I have for you. 

Think your company should be generating more leads? Or do you feel like your marketing is underperforming? Preorder a copy of Uncopyable: How to Create an Unfair Advantage over Your Competition. 

This article originally appeared on The Adventure. Steve Miller helps businesses grow by achieving Uncopyable Superiority. Since founding The Adventure LLC in 1984, Steve’s consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Starbucks, Philips Electronics, and Coca-Cola. He’s also consulted for North America’s largest exhibitions, including AEM’s CONEXPO-CON/AGG, the International Manufacturing Technology Show, the International Home & Housewares Show, the Work Truck Show, and the Sweets & Snacks Expo. Preorder your copy of the updated and expanded edition of Steve Miller’s Uncopyable: How to Create an Unfair Advantage over Your Competition from Amazon, Barnes & Noble, Books-a-Million, Porchlight Book Company, Google Play, and Apple Books.