Brand Reputation Is Your Brilliant Edge by Simon T. Bailey

In this era, a brand is more than the product or services that are provided to your customers. A brand is an emotional connection, perception, and memory of your company. Every interaction that a customer, prospective customer, or supplier has with an employee, product, or service reinforces trust in your reputation. As a business leader, everything that you and your staff do is a touchpoint that leaves an imprint on the heads, hearts, and hands of your customers.