Sound Wisdom Blog
Uncopyable Innovation: Stealing Genius by Steve Miller
Who is the best in the world, no matter what industry, and how do they solve this?
That’s why I call it Stealing Genius. Pablo Picasso famously said, “Good artists copy. Great artists steal.” Steve Jobs quoted Picasso in a short video clip I often cite, and he goes further by explaining how Apple has used the concept. If you want to be Uncopyable, this is the mindset you need.
How Hunting Moose Can Transform Your Company’s Marketing by Steve Miller
Does your company suffer from low closing rates? If so, there’s a good chance you—or the people on your marketing team—are not hunting moose.
That’s right, hunting moose. Let me explain.
Hunting moose is a marketing lesson I’ve carried for years. Today, it makes for the strategic marketing foundation for all my clients as I help them create and maintain long-term relationships with their customers.
So, what exactly is hunting moose? It’s target marketing—done the right way.
Why Today’s Businesses Must Be “Uncopyable” by Steve Miller
Why do your customers do business with you? I bet it’s because of your excellent customer service, right? Or maybe it’s that innovative product you just launched. Guess what? Your competition is saying the same thing about their company.
Businesses today need to rethink their competitive strategy in order to create a true advantage over the competition. You need to be Uncopyable.
Top 10 Business Tips for Creating an Uncopyable Competitive Advantage by Steve Miller
Competition is fierce. That’s one thing all companies today can agree on. Unfortunately, in a race to outpace rivals, too many companies are stuck in a hamster wheel approach to become better than their competition. But here’s the reality: that’s a never-ending race that nobody wins.
You don’t want to be better. Better can always be one-upped, and better just isn’t good enough if you truly want to gain a competitive advantage. So what’s the answer? You must become Uncopyable.
Feel Like Your Marketing Underperforms Compared to Competitors? by Steve Miller
I read an article recently on Inc.com that said 60% of small businesses think their revenue growth is below average.
Let’s think about that. Statistically speaking, 60% CAN’T be underperforming, so this apparent lack of confidence must come from somewhere in the gut, not the spreadsheet.
Why would that be? Of course, we know our numbers, but not the competition’s. Somewhere along the line we’ve absorbed “clues” that skew our worldview. And for the most part, those heuristics are based on guesses and not facts.