Sound Wisdom Blog
Uncopyable Innovation: Stealing Genius by Steve Miller
Who is the best in the world, no matter what industry, and how do they solve this?
That’s why I call it Stealing Genius. Pablo Picasso famously said, “Good artists copy. Great artists steal.” Steve Jobs quoted Picasso in a short video clip I often cite, and he goes further by explaining how Apple has used the concept. If you want to be Uncopyable, this is the mindset you need.
How Hunting Moose Can Transform Your Company’s Marketing by Steve Miller
Does your company suffer from low closing rates? If so, there’s a good chance you—or the people on your marketing team—are not hunting moose.
That’s right, hunting moose. Let me explain.
Hunting moose is a marketing lesson I’ve carried for years. Today, it makes for the strategic marketing foundation for all my clients as I help them create and maintain long-term relationships with their customers.
So, what exactly is hunting moose? It’s target marketing—done the right way.