Sound Wisdom Blog
Top 10 Business Tips for Creating an Uncopyable Competitive Advantage by Steve Miller
Competition is fierce. That’s one thing all companies today can agree on. Unfortunately, in a race to outpace rivals, too many companies are stuck in a hamster wheel approach to become better than their competition. But here’s the reality: that’s a never-ending race that nobody wins.
You don’t want to be better. Better can always be one-upped, and better just isn’t good enough if you truly want to gain a competitive advantage. So what’s the answer? You must become Uncopyable.
Six Ways to Out-Convenience Your Competition—and Maybe an Entire Industry by Shep Hyken
I’ve spent my professional career teaching companies and individuals how to provide amazing customer service and a customer experience (CX) that would keep customers coming back and help their businesses to grow and thrive. But today, customers expect more. They know what good service looks like and they expect it. And, they not only compare you just to your direct competitor, but to the best service they have ever received—from anyone. Delivering an expected level of service is now the baseline, and you have to find a way to differentiate yourself from the competition—because they are also trying to out-service you. I have found a way. It’s a concept that is being embraced by smart, successful companies to disrupt their competition, and in some cases, entire industries.