The sixth Convenience Principle in Shep Hyken’s new book, The Convenience Revolution, is Access. This principle is about “removing unnecessary friction from the typical customer’s day.” According to Hyken, the three factors that contribute to it are availability, communication, and location.
A large and growing percentage of the population has a disability, and these customers contribute greatly to the economy. However, many businesses do not make an effort to be accessible to customers with disabilities, which, on top of being unethical, can be really detrimental to their company. It’s important to consider how your business—and the businesses you support—make themselves accessible to their customers who have disabilities, whether visible or invisible, physical or mental. Using the three components of Access that Hyken mentions in his book as a framework for this discussion, let’s reflect on the various ways that companies can enrich (or harm) the customer experience of people with disabilities.