Success Book Summary Review of Business In Blue Jeans

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An excellent Success Book Summary review of Business In Blue Jeans; How to Have a Successful Business on Your Own Terms, in Your Own Style by Susan Baroncini-Moe – Success Magazine September of 2013

Here is just a small excerpt of the review. If you would like to read the full review, please check it out at

“Creating an all-encompassing manual for launching a business is a huge undertaking… one that Susan
Baroncini-Moe admits she had neither the time nor page count to accomplish. But her new book Business in
Blue Jeans comes close, as it delves into topics ranging from dealing with “brain junk”—the negative self-talk
and sabotaging behaviors that cause many businesses to fail—to defining and reaching one’s target market.

The author’s conversational tone and transparency make Business in Blue Jeans engaging and educational,
particularly for new or aspiring business owners. This book is not a step-by-step guide for the nitty-gritty
aspects of business ownership, such as securing funding or managing business finances. Instead it takes an
overarching look at how to select the business model and strategies that best fi t the entrepreneur’s unique
personality, passion and expertise. The outcome for which Baroncini-Moe strives is to help her readers and
clients create businesses that are profitable and strong enough to withstand inevitable challenges.”

Author: Susan

Susan Baroncini-Moe is the author of Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, a business and marketing strategist, and a Guinness World Records® titleholder. She regularly speaks to audiences of all sizes and has shared the virtual stage with business giants like Michael E. Gerber, David Meerman Scott, Bob Burg, Larry Winget, and Chris Brogan, among others. She and her businesses have been featured in Redbook Magazine, USA Today, MSN Living, Inc., Fast Company, Investor’s Business Daily, Yahoo Finance, and American Express Open Forum. You can find her at

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