Customer Relationship Imprinting

By Michael Barnett

Customer relationship imprinting

DOES YOUR CUSTOMER SERVICE ATTRACT, ACQUIRE, & RETAIN MORE CUSTOMERS WHO WILL FOLLOW YOU REGARDLESS OF CIRCUMSTANCES? 

While many customer service discussions involve customer loyalty, the concept of customer imprinting has never been introduced into the conversation...until now. 

Customer Relationship Imprinting provides a clear path for your team to consistently deliver exceptional service. Discover the 6 elements that ensure exceptional service without exception in this new ground-breaking book. 

Follow this formula and your customers will follow you!  

Barnett demystifies the success secrets of top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization. The result? You’ll not only strengthen customer
bonds—you’ll create an amazing internal employee culture.

In Customer Relationship Imprinting you’ll discover:

  • Relational Velcro: Maximize meaningful customer interactions 

  • The 17% Factor: Increase profit through implementing these practices

  • Service Architects: Enlist and empower your service leadership

  • The Internal Service Switch: Expand your employees’ ability to serve 

  • Extras: Practical tools, free downloads, and a team-reading option

Insightful stories, a unique perspective and some unexpected humor make Customer Relationship Imprinting a must-have book for service professionals from all segments of business.

 

michael barnett

Michael Barnett is a connector of people and ideas. As a seasoned speaker, trainer and marketing professional, he spent many years helping businesses develop their brand, and advertising initiatives. However, after seeing significant broken links between brand promises and service deliveries, Michael began to move his focus into the customer service space.

As a customer service expert, Michael has brought a unique perspective that is both refreshing and insightful to the customer service world. He has not only added phrases such as “Relational Velcro,” and “Customer Relationship Imprinting,” to the CX lexicon, but he has developed Six-Sided Service; a cohesive customer-centric approach that helps businesses significantly attract, acquire and retain more customers through six specific disciplines.

Michael is the Chief Service Office, lead trainer and president of SixSidedService.com, and lives in Southern California with his wife and two daughters.