Crack the Code on the Biggest Challenge Facing Business Today by Meridith Elliott Powell

Photo by Markus Spiske on Unsplash

What if I told you that today’s uncertainty can actually lead to opportunity and growth? What if I told you that disruption, even when negative, can be just what you need to take your company and team to the next level? And what if I told you that when you embrace uncertainty, it can positively drive innovation, employee engagement, and bottom-line results?  

Now, what if I told you that if you don’t address uncertainty; if as a leader, you don’t address the issue, the elephant in the room; if you don’t have a plan and a strategy for turning uncertainty into opportunity, then the three most important areas of your company—innovation, talent, engagement, bottom-line results will actually be negatively impacted? 

Now, what if I told you that inside this ground-breaking research report is the answer to those questions and the key to turning uncertainty into your greatest competitive advantage? 

Click here to download our 2022/2023 original research on The State of Uncertainty and Its Impact On American Business Today. 

In my 2021/2022 report, I presented research and data I commissioned from The Center for Generational Kinetics (CGK) and shared with you:  

• The influence of uncertainty in business, including the resulting emerging challenges  

• How top leaders navigate this uncertainty  

• A proven 9-step formula you and your team can use to leverage uncertainty, creating immediate opportunities and long-term sustainable growth. 

In this new report for 2022/2023, I compare several data points to last year’s data, giving you unique year-over-year insight into whether your competitors are evolving or missing the boat in this time of prolonged uncertainty. With this apples-to-apples comparison, you can identify early trends and patterns your company can leverage to thrive in a constantly changing market.  

I also reveal and analyze our new findings for 2022/2023, including the powerful impact uncertainty has on the biggest challenges facing business today:  

• Sales and marketing 

• Business innovation 

• Talent recruitment, engagement, and retention 

I uncover how your company can transform uncertainty into opportunity in all of these areas. I give you tools for ensuring uncertainty doesn’t negatively impact your organization in these areas, costing you bottom-line results. I also guide you through the three vital phases your company must complete to respond successfully to any crisis.   

As they did in the previous study, CGK gathered data for 2022/2023 from personal interviews, surveys, and focus groups comprised of business leaders across a broad spectrum of industries, tenures, ages, genders, and experience levels. Since the last report, the world has changed even more. Although Covid is still (and probably will always be) a part of our everyday lives, the pandemic is over for all intents and purposes. It’s no longer front and center in the discussion of uncertainty. Inflation, supply chain issues, as well as exhaustion from continued and never-ending uncertainty, and global unrest have taken over. 

The results show how being ready for uncertainty is more vital than ever for businesses and leaders. And they also show a few surprises, like how certain types of leaders have changed their perspective and how that change is impacting their companies.  

Overall, uncertainty remains one of the greatest opportunities for people who know how to use it. It’s a secret weapon for your organization, clients, and team—but only if you shift how you think, feel, and—most importantly—act towards uncertainty.  

In this report, I help you do just that. I analyze uncertainty on a deep level, present ways for you to develop a strong strategy for capitalizing on it, and give you tools for engaging your team in executing that strategy. 

Uncertainty will always be a constant force, but it’s becoming a stronger and more frequent presence year after year. You must be able to use it to your advantage—or risk being passed by in the marketplace. 

Meridith Elliott Powell is a business strategist, keynote speaker, and award-winning author with expertise in business growth, sales, and leadership strategies. She was named One of the Top 15 Business Growth Experts to Watch by Currency Fair and One of the Top 20 Sales Experts To Follow by LinkedIn. Thrive Workbook & Guided Journal—now available from Sound Wisdom—equips businesses, teams, and leaders to leverage uncertainty to drive innovation and organizational growth.