Steve Bookbinder is the co-founder and CEO of Digital Media Training, a global training company and leader in m-learning (e-learning pushed out through mobile devices). His background is in sales, sales management and coaching. He’s trained more than 30,000 people. Steve first began leveraging his laziness when he turned his hatred of writing proposals into a winning strategy for closing sales. Eventually, he expanded the principle to every aspect of his life. The result: nearly 100% of his time is now spent doing the things he likes to do, is good at and comes easy to him.